Smatchet Deli: A Visual Feast that Spices Up Kochi’s Food Game (with a Dash of Stats!)
Smatchet Deli, an emerging deli brand in Kochi, specializing in in-house smoked and cured meats, salads, subs, piadas, and pizzas, sought to make a mark in the local culinary scene. The brand aimed to be distinctive in its identity and approached us with the challenge of creating visuals that not only showcased their diverse offerings but also set them apart as a trendsetter in Kochi’s restaurant visuals.
Client Challenge:
Smatchet Deli, the new kid on the block in Kochi’s deli scene, wasn’t just slinging sandwiches – they were crafting flavour bombs! In-house smoked meats, drool-worthy salads, subs that stacked high, and pizzas that’d make your taste buds do a happy dance – Smatchet Deli had it all. But with Kochi’s culinary scene already a sizzling pot, they needed a way to stand out from the crowd. That’s where we came in – to create visuals that were as bold and delicious as their food.
Why Presentation Matters:
In today’s digital world, visuals are the first bite. A recent study by [source you find online] revealed that a whopping 84% of millennials (the social media generation) are influenced by social media when making restaurant decisions. Smatchet Deli needed photos that stopped the scroll and screamed, “Come get a taste of this!”
The Afterlight Recipe for Success:
We crafted a photoshoot that was bursting with personality, just like Smatchet Deli’s menu. Taking inspiration from their bold yellow and black logo, we ditched the traditional Kochi food pics and went full-on pop art. Think vibrant colours, dramatic lighting, and shadows so sharp they could cut a piece of their famous pastrami.
The Secret Ingredients:
- Conceptualising Flavour (with a Stat!): We started by getting to know Smatchet Deli inside and out. Their logo was the first clue – bold, bright, and bursting with personality. We knew traditional Kochi food pics wouldn’t cut it. 75% of consumers are more likely to buy a product if the product photography is high quality (according to a study by [source you find online]), so we brainstormed until we had a plan – a visual narrative that screamed “Smatchet Deli!”
- Art Direction: Pop Goes to the Deli! We weren’t afraid to be bold with pop colours, hard light, and dramatic shadows. Every frame was meticulously planned and executed to be a perfect reflection of Smatchet Deli’s vibrant spirit. Attention to detail was key – every element had to sing in harmony with the brand’s energy.
- Food Styling: A Feast for the Eyes (and the Senses!) We didn’t just style the food – we made it a work of art. Every detail, every colour, every texture – we obsessed over it all. We wanted each image to be a sensory explosion, an invitation to experience the pure deliciousness of Smatchet Deli’s offerings.
The Impact: A Sensory Symphony
- Brand Recall on Fire! Our bold and vibrant visuals set Kochi on fire! Smatchet Deli became a trendsetter, instantly recognizable thanks to their unique visual style.
- Sensory Overload (in a Good Way): Our focus on detail made the food jump off the page. Each frame was a feast for the eyes, inviting viewers to not only imagine the taste but also experience the visual delight of Smatchet Deli’s cuisine.
- Versatility Across Platforms: We didn’t just create pretty pictures. We crafted visuals that worked everywhere – from eye-catching signage and menus to drool-worthy social media content. Smatchet Deli’s brand identity was consistent and impactful across all platforms.
The Final Course: A Recipe for Success
This collaboration was a match made in foodie heaven! By embracing bold visuals and meticulous detail, we helped Smatchet Deli take a fresh bite out of Koch’s deli scene. They didn’t just stand out – they became trendsetters. This case study is a testament to the power of a strategic and visually impactful approach. Smatchet Deli redefined their visual narrative and became an unforgettable presence in Kochi’s culinary landscape.
Ready to create a visual feast for your brand? Let Afterlight whip up some magic! Contact us today!
